Building a Crisis Communication Plan
WHO SHOULD ATTEND?
This course is designed for nonprofit communications teams and spokespeople. CEOs, executive directors, communication managers, program directors and board members should attend. Organizations that may be at high risk for crisis include human services, education, emergency response, and any organizations working with children, elders or other vulnerable populations. All nonprofits, however, are highly encouraged to attend.
$645 for 2-3 participants per member organization/ $695 for 2-3 participants per non-member organization; Only $215/$232 per team member!
The time to plan for a crisis in now, not when it happens. Crisis communications should be planned strategically while there is time to think clearly.
In this session, nonprofit teams receive in-depth coaching on how to develop a crisis communications plan for specific risks and threats to your organization. Taught by a crisis coach with on-the-ground journalism experience, your team will learn to stay one step ahead by anticipating public and news media responses.
BY THE END OF THE WORKSHOP, YOU WILL BE ABLE TO:
- Develop a crisis communications plan and build a process for defending against any specific threat.
IN THE SESSION YOU WILL:
• Identify organizational core risks, threats and potential vulnerabilities.
• Understand why you need brand equity now.
• Examine the three questions you must answer when facing crisis.
• Learn the media news cycle and how to leverage it.
• Discover the best spokesperson for each possible scenario.
• Develop core defensive positioning and support statements.
• Know the tricks of antagonistic interviewers and how to beat them.
Register no later than June 1, 2019. Each organization registers through one individual, then sends the other 1-2 team members (name, job title & email) to firstname.lastname@example.org.
FOR MORE INFORMATION
Please contact Mary Marcum at email@example.com or 512-477-5955 ext. 284.
ABOUT THE PRESENTER
With over 25 years experience as a broadcast journalist, News Director, videographer and reporter, Kevin Benz knows the strategies that get news media attention. He’s worked with over one hundred non-profit organizations and businesses, sharing his experience and teaching attendees how to leverage their own expertise to achieve the best possible outcomes, whether that’s huge promotion or a powerful defense.
Lauded as a media trailblazer and innovator – Kevin’s career in journalism, marketing and sales informs his messaging strategy and performance coaching. His understanding of the news media and how to leverage its unique power is based upon his 3 decades of experience as a journalist. He launched two of the most innovative media companies in the country — News 8 Austin (now Spectrum News), a 24-hour local news channel; and CultureMap Austin, the most read digital lifestyle magazine of the city.
Kevin is a former Chairman of the Radio, Television, Digital News Association as well as Chairman of the Texas Associated Press Broadcasters. He facilitates workshops around the country on messaging and media strategy, crisis planning, media performance, presentation and leadership.
Mission Capital has a strong commitment to making our services accessible to individuals with special needs and disabilities. For questions about accessibility or to request accommodations, please contact Mary Marcum at (512) 477-5955 x253 or firstname.lastname@example.org. Two weeks advance notice will allow us to provide seamless access.
Mission Capital’s Learning & Leadership Offerings Refund Policy
All cancellation and refund requests must be received IN WRITING at least 2 weeks in advance of the Learning & Leadership offering. Registrants may request a refund of fees paid, minus a $50 administrative fee, by emailing email@example.com. NO REFUNDS will be processed within two weeks of the event date. Rather than requesting a refund, you may transfer your registration to another staff member, board member, or volunteer by contacting firstname.lastname@example.org - all transfer requests must be received at least one week prior to the event date.